Our ground breaking process. Why we are truly the best.
Free
AI Availability Search
- Our AI-powered search provides instant trade mark availability results in minutes, so you can quickly determine if your trade mark is registrable.
Accelerated
Trade Mark Registration Process
- With South Africa's most advanced trade mark automated registration process, we speed up trademark registrations by up to 9 months.
Select your preferred service
Choose between having an free AI trade mark search conducted or filing your trade mark
Harvey, our expert AI trade mark attorney, will conduct
a free availability search and have results in your inbox within minutes
Free
Have our expert trade mark attorneys file and register your trade mark with the help of our proprietary automated systems
From R3,100
How we work
We pride ourselves in providing superior legal contract services through our online and eCommerce platform
Frequently asked questions
What is a trade mark?
A trade mark is simply a sign that serves to distinguish your business’ goods or services from those of other business’ goods or services, and prevents others from using names, words, slogans, logo’s etc. which are the same as, or confusingly similar to, yours.
By registering your trade mark, you obtain the exclusive rights to use your name, slogan or logo in your industry.
Common trade marks include the following:
- Word Marks:
- Company names;
- Product names;
- Slogans; and/or
- Logos.
How long does it take to register a trade mark in South Africa?
Around 18 to 24 months. Although our automated systems speed things up as much as is possible, the time frames are ultimately with the CIPC.
How experienced will my assigned trade mark attorney have?
At least 12 years post qualification experience.
What do the fees that I pay Legal Legends include?
Everything from filing until registration.
Only instances of oppositions to your trade mark, or when a trade mark is refused and you would like for the refusal to be overturned, are additional fees called upon.
What are the benefits of registering a trade mark?
First and foremost, a registered trademark is an asset of the company that owns such trademark, with the following benefits, amongst others:
- The trademark may be pledged, for example, to a bank, in order for a loan to be granted to the trademark owner; and
- In the case of a franchise, a trademark, amongst others, may be licensed out to the franchisee by the franchisor. For instance, franchises such as Steers will license their trademarks, which consists, at the very least, of their brand name, slogan, and logo to the franchisee, in order that the franchisee may use such trademarks when operating their Steers franchise business.
Our lofty ambitions
Turning traditional law on its head
Legal Legends was born out of our frustration for the way things have always been done in the corporate legal world. Think bogus expenses that include partner bonuses and equity splits, intellectual property “kickers”, customised stationery, prime (rented) real estate in high rise Sandton buildings, gourmet coffee and biscuits, hourly rates shrouded in mystery, a bill received for every call made and email sent, and a lawyer who is as hard to get hold of as President Ramaphosa himself.
With our innovative ecommerce interface, we give you access to a wide range of corporate, commercial, intellectual property and labour legal services, at fixed upfront prices – the way legal services should be! We ensure that quality of the services delivered are of the highest standard and at a price that is understandable and affordable.
